A few years later, a subdivision called Manga Entertainment formed in London, with Guinness as a key figure. Its business: finding, translating and selling anime with UK appeal. This started to bring in real money, and the company opened an American branch in 1994.
Back then, anime-in-translation represented a niche industry at best. Today it is one of the most vibrant entertainment fields on the planet, with more Gen Z’ers surveyed claiming to watch anime than football. Back then, anime importers chased elusive one-off hits. Today, the game is all about streaming a huge number of series, the more episodes the better. And most of all, Nineties-era companies craved legitimacy, the better to expand anime’s audience from the fringes into society at large. Ghost in the Shell was one of the most successful of these early cross-over hits.
They have worked for the likes of Nike, Vodafone, Sky, Disney and Pearsons, won awards from Promax, BAFTAs, the Appys and The Drum. Spoken at The Waldorf and Southampton University - despite swearing like a sailor. Available for hire to draw pretty curves and code clever things.
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